Your marketing dashboard is full of green arrows. Your revenue hasn't moved. Here's why.
A book for business owners who are done paying for marketing they can't measure. Built from a real case study — a Texas pest control company that grew new customer acquisition 98.2% year over year without changing their ad budget. This is the system that made it happen.
Check your inbox — the chapters are on their way.
Proof of Work
Same budget. 98.2% more customers.
+98.2%
New customers year over year
$26
Cost per acquired customer
7.6x
Return on initial ad spend
655%
Initial price ROI on ad spend
No Contract Pest Solutions — Houston, Fort Worth, and Granbury, Texas. All figures pulled directly from FieldRoutes API and Meta Graph API. Not estimates.
Your agency reports on clicks. Not customers.
Your platforms each claim credit for the same sale.
Your dashboard shows activity. Revenue is somewhere else.
Your best-performing channel is invisible. Your worst one is bleeding your budget.
What's Inside
- 01.
Chapter 1 — The Illusion of Knowing
Your dashboard shows green arrows. Your revenue hasn't moved. The cold open that explains why your attribution system is working against you — and introduces the $500K Texas pest control company that rebuilt everything from scratch.
- 02.
Chapter 2 — Why Human Behavior Breaks Your Model
Last-click. Linear. Time-decay. Data-driven. Why every out-of-the-box attribution model produces the same outcome: a business owner with no clear answer about where their customers are coming from.
- 03.
Chapter 3 — Good Better Best
The three-tier attribution framework built for businesses without a data science team or a six-figure software contract. Start where you are. Build up from there.
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Cameron Taylor
Cameron Taylor is the fractional CMO of No Contract Pest Solutions — a multi-location Texas pest control company that grew new customer acquisition by 98.2% year over year after he rebuilt their marketing attribution system from scratch.
The system connects every ad click to every invoiced job across seven live data sources. No HubSpot. No enterprise software. No data analyst on staff. A custom Python dashboard running on a private VPS, updated daily at 6am.
He is the founder of Bakan Marketing LLC and serves as Senior SEO Strategist at The Church of Jesus Christ of Latter-day Saints, where he leads enterprise-scale content and technical SEO strategy across a domain with 12.3M monthly organic visits and 3.2M ranking keywords.
The Attribution Trap is the full build — documented, verified, and written for the business owner who is done guessing.
Read the First Two Chapters Free
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100% human-written. 0% AI-generated text — independently verified by QuillBot.